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3 Steps to Article Marketing
▪ It is an effective, inexpensive way of brand and link building.
▪ It builds fresh content for your site that helps you rank higher in search engine results.
▪ Articles create an additional informational resource for your site visitors.
▪ Other sites can link to your content thus bringing in a unique and natural link profile to your website.
Step #1: Publish Content on Your Site
Ask your web developer to include a blog page on your site.
▪ This must be hosted on your main website and not on a separate one.
▪ Have a link to your blog page on your home page or provide a preview of the recent article topics in a corner of your home page. Sample
Build good content.
▪ Write on service or product related queries, just like an FAQ.
▪ Build content on recent trends in your industry.
▪ Build content with informational resources such as tips, how-to’s, checklists, lists of useful tools and so on.
▪ Add relevant images, screenshots, infographics or videos to your content.
▪ Ideal length should be between 600-1000 words.
Step #2: Get your Content Indexed
▪ Share your article content on your Company’s social media pages like Facebook, Twitter, Google+ and LinkedIn.
▪ Bookmark your content on social bookmarking sites like Digg, StumbleUpon,Reddit and Delicious.
Step #3: Publish your Content on Article Sites
Start with Ezinearticles and publish your content ‘as is’ on their site.
After your content is published on Ezinearticles submit it to the following sites:
* Squidoo
* HubPages
* Technorati
* GoArticles
* Buzzle
* Suite101
* BrightHub
* Gather
* IdeaMarketers
* InfoBarrel
* Find some more sites here.