Define your website's objectives

 

Define Your Website's Objectives
Setting absolute goals and objectives for your website will help you to optimize the organization of your site's content and design
Step #1: Define Your Website’s Primary Goals
Decide whether you want your website to:
▪ Gather email addresses
▪ Gather data (form completion)
▪ Increase online sales conversions
Step #2: Define Your Target Market
What are the demographics of your target market?
▪ What is the age group of your audience?
▪ Is your audience location-specific or global? Geo target your site if it is location specific.
▪ What is their economic status? .
▪ How familiar are they with the web?
Step #3: Define Your Unique Selling Proposition (USP)
You now need to define the advantages your product or service has over your competition. Do a little competitive research using the following free tool from KeywordSpy.
▪ Enter your keyword and find out which websites rank high with it.
▪ Go through those websites and find out what you have that they do not.
▪ Consider offering a part of your product/service for free in order to capture the attention of your online audience..

Step #4: Define Your Call-to-Action (CTA)
 It is time to define your Call-to-Action. .
The following are various examples:
▪ Buy Now/Order Now
▪ Download Now
▪ Subscribe Now
▪ Free Trial
▪ Contact Us
▪ Sign Up
To supercharge your CTA, you can accompany it with phrases that convey urgency or exclusivity:
▪ Subscribe Now to Get a Free Gift
▪ Register Now, Limited Time Offer
▪ Sign Up Now to Receive a 20% Discount
Step #5: Track and Measure Your Goals
Set your website's goals and measure its conversions using Google's free web analytics tool, Google Analytics.