Optimize Your Website for Conversions

 

Optimize Your Website for Conversions
▪ Optimize your page speed - speed test websiteTest your web pages’ load time and page size (this affects the load time) using Test website.
▪ Cross Browser Testing -Your website works well with all major web browsers.
▪ Make Users Feel Secure - Get an SSL certificate and protect your payment pages.
▪ Website Functionality/Usability Testing
▪ Build Trust - Provide company credentials, pictures of real people in your team , privacy policies, physical addresses and secure payment modes on your website.
▪ Customer Testimonials - Make a video testimonial and display it on your website’s homepage
▪ Call-to-Action (CTA) - Avoid direct calls-to-action such as Get Started or Sign Up. Instead, use soft calls-to-action such as Click to View Pricing,
▪ Reduce Form Fields - It is preferable to include only essential fields such as Name, E-mail and Message in your forms. 
▪ Use Arrows - Use an arrow pointing toward CTA buttons (example shown below). A well-guided user is much better than a confused one.
▪ Complete Contact Details - Give the clients various ways to reach you. This also increases trust.
▪ Include an FAQ – It is ideal to include an FAQ for products or services.
▪ Offer Something for Free. - It could be a free download (whitepaper, e-book, PDF) or a promotional giveaway such as a T-shirt.
▪ Install Live Chat - Prior to a conversion, visitors may want instant answers to service-related queries and hence would wish to speak to a human representative. Here are some live chat options for you - ZenDesk, LiveChatInc, Olark andSnapEngage, Read more.
▪ Website A/B Testing - Test different variations of your website to check which version brings in enhanced user-engagement and conversions. Use paid tools such as Optimizely or VisualWebsiteOptimizer or use Google Analytic's’ A/B testing option, Content Experiments, for free.
▪ ClickTale – Is a popular tool used to analyze clicks and mouse movements on your site.
▪ Browser Size Analysis – is a Google Analytics feature that lets you test your site’s appearance in various browser sizes.