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quality score of a single web page that estimates how well a specific page will rank on a SERP. Page authority is a term that was introduced by Moz. Page Authority score ranges from 1 to 100. PA score is of critical concern to most of the SEO experts and they are right about it. Most common SEO strategies such as quality content creation and link building are solely done with the purpose of enhancing the page authority. However, this score alone can’t ensure search visibility; contextual relevance is also needed with the query but it is undoubtedly a strong indicator of general SEO performance.